Stay ahead of your competition
by making right decisions
backed by accurate data

Google Analytics is an excellent free tool to analyze your website's data.
Sadly, 90% of analytics setups we've audited are incomplete and buggy.

Let's do a health checkup of your analytics setup.

eCommerce Consultant
PROJECTS COMPLETED SO FAR

68

Successfull GA4 + GTM Implementations Done

35

Insightful Reporting Dashboards Created

92

Tailor-made Measurement Plans

Cost of using no or inaccurate data

Higher Acquisition Costs

Poor traffic and leads

Blind Marketing and SEO Strategy

Lower Conversion Rate

90% of Google Analytics setups we've seen are
incomplete & buggy

Benefits of properly implemented GA4 setup

For PPC Ads

  • Richer analyses on customized analytics goals. (including micro-conversions)
  • Ability to create highly specific remarketing lists based on pages viewed, goal completions, or other Google Analytics segments.
  • Go beyond just conversion, with Google Analytics you can track how users are engaging with your website.
  • Gather insights on which keywords are bringing in new users.

For SEO

  • Ability to identify High-converting pages where SEO efforts will reap most benefit.
  • Find keyword opportunities by tracking internal site search
  • Using reports on site speed metrics to improve user experience, site speed has biggest impact on conversions
  • With scroll-depth tracking, identify and fix blog articles where user's not reading the complete content.

For Conversion Optimization

  • Richer analysis of user behaviour by creating custom funnels and other reports in the new Analysis Hub.
  • Analyze conversions by Browsers, OS, Devices and Screen-resolution to find an opportunity to improve your conversion rates.

For E-Commerce Stores

  • Track key eCommerce performance metrics such as revenue, transactions, average order value as well as campaigns, internal promotions, coupon codes and affiliations.
  • Drill down into the different checkout steps. GA4 allows you to analyse the drop-off points in the checkout flow, and makes it possible to create segments and re-marketing list based on this data.
  • Richer analyses on product's performance - Revenue per product, quantity bought, average price, refund amount, cart-to-detail rate and buy-to-detail rate.
  • Insights into your customers’ shopping activity, namely: viewed product, added something to cart, entered the checkout, and made a purchase.

Our 6-step GA4 Implementation Process

Step

01

Exploratory Call

The agenda here is to have a deep understanding of your business, your target customers and questions you are looking to answer with your analytics.

Step

02

Existing Analytics Audit

If you already have an Analytics Tool installed on your website, we'll be doing a quick audit of the same.

Step

03

Measurement Plan

We consider this as the most crucial step. Our team will be creating a custom Measurement Plan based on your business model and users' journey on the website.

Step

04

GA4 Implementation

With measurement plan in place, our team will install and configure Google Analytics 4 on your website.

Step

05

Test and Validate

Before making changes LIVE, a thorough testing and data validation will be done to ensure - the data we are collecting is accurate and reliable for business decision making.

Step

06

Monitor and Alerts

Moving forward to ensure data quality, we'll be periodically monitoring and implementing updates.

Don't Take Our Word For It... Take Theirs!

Frequently Asked Questions

While Universal Analytics (GA3) is still a great solution, we believe that its data model will not be able to keep up with the shift in consumer technology and behavior. Google Analytics 4 is, without a doubt, a big upgrade over its predecessor. Overall, GA4 gives its end-users a better understanding of the bigger picture, is built for the long haul and it will have all of Google’s newest features and tools.

  • Better view of the Bigger Picture
  • Built for the long term
  • New and exclusive features

We advise that you start your transition to GA4 as soon as possible. You don’t need to change anything in your website’s source code to start your new configuration. A basic setup of GA4 can be accomplished in a matter of days and can perfectly co-exist with your current Universal Analytics. In conclusion, we highly recommend that you start taking advantage of Google’s new generation of analytics. GA4 provides a future-proof solution to help your business adapt to the ever changing landscape of technology and regulations.

The simple answer: No (but we do have a solution)

Google Analytics 4 stores data in a completely different format which makes it impossible to migrate data of Universal Analytics (GA3) to GA4. Hence, we recommend running both versions GA3 and GA4 alongside each other for a while and start building up as much historical data in GA4 as you can. This can be done by dual-tagging all pages of your website with both Universal Analytics and Google Analytics 4.

Well the most easy way is to identify it from your Account ID. GA4 Account IDs look something like 'G-DWLK63XXXX' while Universal Analytics (GA3) account ids are like - UA-13095XXX. Apart from this in the admin panel of GA4, you'll see only two columns - 'Account' and 'Property' while in GA3 you'll see three columns - 'Account', 'Property' and 'Views'

Yes, we do provide white-label services. We take care of the execution and you focus on business growth.

Is your Google Analytics 4 correctly implemented?
Let's find out.

Want to discuss the project over a call?
Book a call with GA4 Expert